The Amazon-owned U.K. film rental and streaming service has signed a new streaming deal with NBCUniversal that will bring a number of American television series to on-demand subscribers — notably the U.S. version of The Office, Heroes and 30 Rock.
As the competition in the online streaming space (Amazon, Hulu, etc.) gains steam, Netflix is looking to differentiate itself through exclusive content, according to a Barclays analyst. A signal: a new deal with Disney giving it sole rights to a slew of films in a pay TV window.
With the extension of the existing license agreement, Netflix will also add new TV show episodes from ABC Studios, Disney Channel and the ABC Family to its existing library.