Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.
Streaming executives from CBS News Digital, Fox Television Stations, Gray Television and KSL Salt Lake City say live and local content, good UX and quality control are key factors in finding and retaining audiences in the highly competitive OTT space.
Streaming News 2021 will wrap up Wednesday with a roundtable on technology and the free ad-supported TV approach to building a business on OTT. Register here.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will explore strategies for OTT audience development with executives from Gray Television, CBS News Digital, Fox Television Stations and KSL Salt Lake City. Register here.
A TVNewsCheck virtual conference on June 9 will explore strategies for building audiences and monetizing on streaming services featuring executives from CBS News Digital, Fox Owned Stations, Gray Television, E.W. Scripps, CBC, Cox Media Group, Disney/ABC and KSL Salt Lake City. Register here.