Netflix shows drive the most viewership — comprising 93% of weekly top 10 lists since Aug. 3 — but the binge release model has its limits.
The Umbrella Academy was the runaway top title on Netflix in its first full week of release, according to figures from Nielsen. The ratings data provider is launching a weekly streaming top 10 list, with the first set of data covering the week of Aug. 3-9. For now, Nielsen measures only programs on Netflix and Amazon, with other streaming providers to be added in the future.
Nielsen said last month that it is developing a way to measure audiences for streaming services, and media people are eager to get a look at that data. “This kind of research simply helps planners better justify shifting dollars across channels and better identify what they are getting for the investment as it relates to the overall plan,” says Katrina Stroh, associate director of media strategy at Media Plus, a Seattle agency.