Emily Barr (left) and Peggy Allen are the ABC execs charged with developing the programming and expanding the distribution of the O&Os’ Live Well multicast channel. The diginet featuring lifestyle programming aimed at women and produced mostly by the stations is now shopping for additional affiliates with the goal of reaching 50-60% of TV homes by the end of the year. The two outline their strategies and goals as they compete for a valuable — and increasingly in demand — chunk of stations’ spectrum.
Starting Jan. 1, the Rochester, N.Y., Newport ABC affil will air a half-hour 10 p.m. newscast every night on its CW subchannel
The Hearst NBC affiliate in Monterey-Salinas, Calif., will add ABC on its ch. 8.2 beginning next spring.
Raycom’s NBC affiliate WALB Albany, Ga., will launch ABC programming on a subchannel early in 2011. WALB 10.2 will be ABC’s 240th affiliate.