In its fourth-quarter earnings report, The New York Times Co. said 2020 was its biggest year for adding subscribers.
Now that Facebook has started to sell subscriptions to publishers’ videos, publishers hope that YouTube will follow suit. And the Google-owned video platform appears poised to do so, stretching its existing subscription product in a way that it could be used to supplement media companies’ standalone subscription-based streaming video services.
Google is reportedly unveiling new paid subscriptions this week for certain video channels on YouTube. The move would allow channel owners to finance the creation of new content and bring in revenue from older shows and films.