As the audience for traditional television has gotten older, broadcast and cable sales and research executives have argued that Madison Avenue’s fixation on younger viewers is costing them money by devaluing the majority of their audiences. They also argue that by ignoring mature viewers, marketers are ignoring consumers with wealth and purchasing power. In a guest blog Monday, Nielsen VP Sue Tremblay argues that including people 55 to 64 would incorporate half of the Baby Boomer generation and all Gen Xers.
Providence, R.I.-based digital marketing and communications firm (add)ventures has named Sue Tremblay vice president of insights/analytics. Tremblay, a former Nielsen executive, will lead a new team — Insights/Analytics — that will help clients identify their most profitable consumers, quantify additional purchase behaviors and identify sales and business opportunities through data analytics. Prior to joining (add)ventures, Tremblay was […]