Since its first Super Bowl ad in 2005, GoDaddy has gone from single digits to nearly 50% of market share in domain-name registry. On average, the site says, it has picked up 5 percentage points of market share within the first 48 hours after a Super Bowl ad. It posted almost $1 billion in revenue last year.
A day after Pizza Hut pulled out of Sunday’s game, Fox quickly sold the 30-second spot to another advertiser. Though the network would not say who had bought it, several advertisers reportedly approached Fox after the game sold out in October and told the network they’d be interested in any inventory that became available. One of them likely stepped in yesterday to grab the spot at a reported price of $3 million.
Twentieth Century Fox will make Super Bowl history on Sunday when a 30-second spot for 3D toon Rio becomes the first ad to air during the game with an embedded code.
Chevrolet may have been licking its wounds last year, but it’s back big-time now and out to prove the point at the Super Bowl next Sunday. The automaker will have six or more TV spots in the game, plus a post-game surprise — which GM Global CMO Joel Ewanick and Chris Perry, VP of U.S. marketing, are keeping mum about for now.
As the Super Bowl nears, two things hog the headlines each year at this time. First, oddsmakers begin to lay down lines on who will win the actual game. This year, the Green Bay Packers, who are riding a five-game winning streak, are favored over the Pittsburgh Steelers, who have won two of the past five Super Bowls. Second, there is a late-breaking commercial controversy. This year, it’s the website AshleyMadison.com that sparked the controversy.
If you’re dropping $2 million to $3 million on a Super Bowl commercial to generate buzz for your company, you might want to throw in a social media campaign to capitalize on the conversation. That’s what an estimated one-half of Super Bowl advertisers plan to do this coming weekend.
Exclusives
NEW YORK (AP) — If you don’t like Bud, you’re probably not going to like the beer ads in the telecast of the next four Super Bowls. Anheuser-Busch InBev said […]
With national ad inventory for the Super Bowl sold out on Fox, a Scranton, Pa., ad buyer has been trying to assemble enough ad time from stations carrying the game to let a marketer reach 90% of the U.S. households watching.
Fox has rejected another proposed Super Bowl ad, this one from conservative comedy site JesusHatesObama.com.
According to Kantar Media, advertisers paid $1.62 billion for more than seven hours of ad time in the big game over the past 10 years. The biggest during the decade: Anheuser-Busch and Pepsi.
After dialing back its presence in the Super Bowl last year, when it bought just four spots and used them all on Doritos, PepsiCo is coming back to the big game in a big way this year. In addition to the six spots already promised to Pepsi Max and Doritos for this year’s “Crash the Super Bowl” contest, the company has a seventh spot in the mix.
Fox’s Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event’s 63 total avails and far surpassing that of any previous Super Bowl.
The electronics has bought one 30-second spot, projected to run during the third quarter of the 2011 event. It’s the first time the retailer has advertised during the game, despite having a significant presence in the weeks leading up to the Super Bowl, as it promotes its home-entertainment systems.
The automaker will use the game as a launchpad for a slate of new cars. It taps Kirshenbaum Bond Senecal & Partners for the campaign.
