Using TV coverage from NBC, the NFL will stream the Super Bowl, NBC’s Wild Card Saturday Doubleheader and the 2012 Pro Bowl. The games will also be available via a mobile app from Verizon.
The NFL is changing the way it assesses risk in developing contingency plans for future Super Bowls in the wake of the ice and snow that wreaked havoc on the game in North Texas in February, said Frank Supovitz, the league’s SVP of events.
The Super Bowl’s rise to the zenith of national pop culture events is no accident, but rather due to a savvy marketing strategy that has been amped up over recent years. Through a combination of better cooperation with its television partners, marketing to women and a not-so-subtle linking of football to patriotism, the NFL has managed to expand its reach while most other television properties have shrunk.
Football fans who might have been left in the dark during the Super Bowl this Sunday were granted a reprieve when a last-minute deal temporarily ended a media standoff that had revived calls for regulators to intervene in TV programming disputes.
The carmaker is launching two 30-second commercials, which tout new models (due out later this year): the 2012 Passat and redesigned “21st Century” Beetle.
Groupon may not need Google to grow. But it does need some good, old-fashioned advertising. In the coming weeks, expect to see the social e-commerce trailblazer make its foray onto TV, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV.
Fox’s Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event’s 63 total avails and far surpassing that of any previous Super Bowl.