Sweeps periods aren’t what they used to be, back in the old days when networks loaded up May with big miniseries, and stations resorted to the trashiest of come-ons seeking to entice viewers to watch. Still, the remnants of the system haven’t been eradicated entirely, as demonstrated by the sleazy-as-dad-used-to-make-’em radio promo KCBS in Los Angeles ran on Tuesday, promoting its 11 o’clock news.
COMMENTARY BY BRIAN LOWRY
DMA 30 (HARTFORD, CT)
- Greenville-New Bern, North Carolina
- Sinclair, Inc
- Full Time