COMMENTARY BY BRIAN LOWRY
KCBS’ Tawdry Sweeps Tease: Baby Epidemic!
Sweeps periods aren’t what they used to be, back in the old days when networks loaded up May with big miniseries, and stations resorted to the trashiest of come-ons seeking to entice viewers to watch. Still, the remnants of the system haven’t been eradicated entirely, as demonstrated by the sleazy-as-dad-used-to-make-’em radio promo KCBS in Los Angeles ran on Tuesday, promoting its 11 o’clock news.
DMA 30 (HARTFORD, CT)
