Syfy

There was a full-blown feeding frenzy recently on Twitter. Chances are pretty good you saw the Tweets (or stories about them), but not the TV movie that inspired them. As a television event, SyFy’s Sharknado was great social media. And a great example of what the Twitter Effect can have on programmers and the television industry. Generally speaking, the more a show is talked about, the more viewers it will deliver. The only difference is that the Twitter Effect alone won’t elevate cable deliveries much beyond what they’re capable of delivering organically. Cable programs — particularly on the niche networks — won’t deliver much beyond their base, no matter how much social chatter they generate.

NEW YORK (AP) — Syfy says flying sharks will bite again. The network is announcing a sequel to “Sharknado,” which became an instant campy classic with its recent airing. The […]

Along with the channel’s revamped branding in 2009, new strategies for formulating and distributing content online emerged. Whether it’s populating Syfy Sync (a second-screen experience for Android and iPad) or preparing for the April 2013 launch of Defiance (dubbed “the world’s first videogame/TV series hybrid”), Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits while exploring new ways to entertain. Craig Engler, SVP-GM of Syfy Digital, details the channel’s tactics, including what’s resonating with viewers.

Mere minutes after NBC canceled freshman thriller The Event on the unlucky Friday, May 13, show creator Nick Wauters and executive producer Steve Stark told fans that there was a chance the drama could continue elsewhere. That possibility is now taking shape. There are talks with Syfy to pick up The Event as a miniseries.