Several companies, eager to help brands more efficiently spend advertising money, use devices to track viewing habits in surprisingly granular detail.
Several companies, eager to help brands more efficiently spend advertising money, use devices to track viewing habits in surprisingly granular detail.
Leading Netflix projection house Symphony Advanced Media, which has been leaking numbers on the streamer for more than a year, said in a Thursday release that nearly 5 million viewers between the ages of 18 and 49 have watched all four episodes of the revival Gilmore Girls: A Year in the Life. By regular broadcast standards, that amounts to a 3.6 rating among adults 18-49.
A new study by Symphony Advanced Media using cross-media measurement data offers mid-fall season insights about millennial viewing, platform preferences and inaccuracies in legacy currency ratings.
Symphony Advanced Media, the San Francisco-based media measurement and research firm, is looking to take on incumbents like Nielsen and comScore with Tuesday’s launch of cross-screen measurement tool VideoPulse.
