Efficiency Is IBC’s 2023 Mantra

Post-pandemic normalcy returned to Amsterdam as broadcasters and vendors convened, but a palpable sense of economy and efficiency blanketed the International Broadcasting Convention.

IBC: Synamedia Iris Generates Unified Advertising For Content Providers, Broadcasters

Video software company Synamedia unveiled major updates to its Synamedia Iris advertising platform that expand campaign formats and increase monetization options. With the addition of programmatic support to its direct […]

Synamedia Finds Comedy Is The Most Pirated Genre

The value of entertainment piracy is 300% greater than sports, with $400 million-plus revenue up for grabs in the U.S. alone by stopping piracy of Spider Man: No Way Home, according to new data from Ampere Analysis.

Astro Malaysia Goes Live With Synamedia Clarissa

Synamedia, a global video software provider, announced that Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), has gone live with Synamedia Clarissa “to gain a deeper understanding about how business decisions […]

IBC 2022: Synamedia To Present Series Of Demonstrations Focused On Saas Video Streaming

Synamedia, the independent video software provider, today unveiled its line-up of demonstrations at IBC 2022 on stand A69 in hall 5, emphasizing its developments in SaaS video streaming technologies. Said […]


Slimmed-Down IBC Is Ready For Its Comeback

IBC’s first in-person event since 2019 may have fewer days and attendees than at its high-water mark, but vendors are packing their schedules with meetings and say they’re excited to be doing business in person again.

Synamedia Acquires Quortex To Accelerate SaaS Offerings

Synamedia, a global independent video software provider, says it has acquired Quortex, the privately-held provider of a cloud video delivery platform optimized for just-in-time processing of live video streaming. With this acquisition, Synamedia […]


Smooth Sailing For The C-Band Shift

Broadcasters are wending through a C-band repack now operating on an accelerated timeline with completion slated for Dec. 2023. The process is humming along much more smoothly than the RF repack that preceded it. Above, Sinclair Broadcast Group HEVC uplink gear.

Ateliere & Synamedia Partner On OTT Streaming and On-Demand Solutions

Synamedia is integrating Ateliere Creative Technologies’ solutions into its Vivid Workflow-as-a-Service portfolio (WaaS) for enhanced delivery of low latency OTT (over-the-top) solutions. The partnership brings new integrated streaming and on-demand offerings […]

Synamedia Teams With The Howard NextGen TV Broadcast Collaborative To Deliver ATSC 3.0 To Washington

Synamedia, a global video software provider, today announced its participation in the Howard NextGen TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. (DMA 9)The Collaborative was established by Pearl […]

Synamedia Rolls Out ‘Zero Compromise’ 8K Encoding, Streaming Tech

Synamedia, an independent video software provider, said today it has achieved 8K real-time encoding and streaming with “zero compromise” on its Vivid Compression platform powered by AMD EPYC 7763 processors. Leveraging […]

Synamedia Launches Integrated Security, Business Solutions For Android TV

Synamedia, an independent video software provider, has integrated a broad range of its video offerings with Android TV and has extended its Infinite cloud TV platform to support Android TV […]

Fox Television Stations Taps Synamedia For Orlando ATSC 3.0 Rollout

Independent video software provider Synamedia today announced that Fox Television Stations has chosen its advanced technology solutions to support the rollout of its ATSC 3.0 deployment in Orlando, Fla. Together […]

Synamedia Buys ContentArmor To Strengthen Its Video Security Portfolio With Edge And 5G Watermarking

Synamedia, an independent video software provider, today acquired ContentArmor, a privately-held developer of forensic watermarking solutions for the media and entertainment industry. By adding ContentArmor’s technology, patents and expertise to […]

Synamedia Gravity Lets Operators Launch Advanced Video And Broadband Services

Synamedia, a global independent video software provider, has unveiled Synamedia Gravity, a managed service designed to make it easier for operators and service providers to offer their small to medium business (SMB) […]

Synamedia Adds SaaS Solutions For Pay TV, OTT Video Providers

The content protection, advanced advertising and video networking provider announced the first two in a series of services designed to allow video providers a more flexible, frictionless way to roll out and enhance new services while monitoring and capitalizing on consumer experience. Company executives also reported rapid growth in the video networking sector, a reaction to the media industry’s move from traditional delivery to OTT.

Synamedia Debuts Clarissa Business Insights Solution

Independent video software provider Synamedia today launched Clarissa, which it describes as “the industry’s first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and […]

Synamedia Partners With Akamai To Speed Pirate Take Downs

Independent video software provider Synamedia has now integrated its security and watermarking solutions with Akamai, an intelligent edge platform for securing and delivering digital experiences, to protect customers’ streaming OTT […]

Synamedia Appoints Paul Segre CEO

Synamedia, a global independent video software provider, today named Paul Segre CEO, effectively immediately. Previously CEO of Genesys, Segre succeeds the departing CEO Yves Padrines, who presided over Synamedia’s first […]

Synamedia Intros Iris Addressable Advertising Solution

Synamedia, a global independent video software provider, today introduced Iris, a new addressable advertising solution. Iris is designed to create addressable advertising opportunities for pay TV and broadcasters as well as […]

Etisalat Goes Live With Cloud OTT Service Using Synamedia

Synamedia announced that UAE’s largest operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform and its end-to-end video network portfolio. Etisalat, a […]

CBC/Radio-Canada Selects Synamedia’s Video Network Portfolio

Synamedia, an independent video software provider, announced today that the Canadian Broadcasting Corporation (CBC)/Radio-Canada has chosen its video network portfolio and expertise to enable CBC/Radio-Canada’s transition from SDI to IP-based […]

THEO Technologies And Synamedia Form HESP Alliance

THEO Technologies, creator of the High Efficiency Streaming Protocol (HESP) and video playback solutions, and Synamedia, the world’s largest independent video software provider, have launched the HESP Alliance. Streaming video vendors and media […]

Synamedia And AWS Join Forces To Accelerate End-To-End Cloud TV Deployments

Synamedia, a global, independent video software provider, today announced its collaboration with Amazon Web Services (AWS). By combining AWS’s public cloud expertise with Synamedia’s video software expertise, the two firms […]


Imminent Impact of ATSC 3.0 On Live Sports

Synamedia is helping pay TV operators, telcos, and media companies change how they deliver, protect and monetize their content. In this interview, the company’s broadcast solutions manager, Mark Myslinski, highlights how NextGen TV (ATSC 3.0) will be a game changer for the consumption of live sports, in particular with stand-out video quality, immersive audio, and uncontested broadband broadcast.

Synamedia Boosts Investment In Compression R&D, Makes 3 Hires

Synamedia, a global independent video software provider, announced a boost to R&D investment in its compression technologies alongside a trio of senior appointments. With the adoption of 4K-ready devices and […]

Synamedia Unveils Media Edge Gateway IRD For Cloud Evolution

Synamedia, a global independent video software provider, today announced its Media Edge Gateway, a software-based integrated receiver/decoder (IRD) that opens new routes to monetization, software-as-a-service (SaaS)-based business models, hybrid deployments […]

Synamedia Partners With Google Cloud

Synamedia, a global independent video software provider, today announced that it has partnered with Google Cloud to expand its video network portfolio with new over-the-top “as a service” offerings. This […]

Italy’s RAS Goes Live With Synamedia Virtualized DCM

Italy’s regional public broadcaster RAS has gone live with Synamedia virtualized Digital Content Manager (DCM) as it prepares to migrate from DVB-T SD/HD to DVB-T2/HEVC HD services by June 2022. RAS is using […]


Synamedia CEO Talks Global Video Marketplace

Sixteen months after private equity purchased the assets under Cisco’s Video Services umbrella for $1 billion and re-branded the collective unit as Synamedia, the U.K.-based video technology vendor has emerged with a multi-pronged plan to serve the fast-changing video industry. CEO Yves Padrines shares his perspective on the global video marketplace, and how his company — which counts Comcast’s Sky as an investor — fits into it.

CES 2020

Synamedia Joins Pearl TV In Phoenix Test

With NextGen TV set to take the mainstage at CES, Synamedia joins the largest industry test bed for ATSC 3.0 services.

CES 2020

Synamedia Showcases Revenue-Generating Tech At CES

Synamedia, a global independent video software provider, is bringing what it calls “the most complete, secure and advanced end-to-end open video delivery solutions for infinite entertainment” to CES 2020 this week. […]

Synamedia Uncovers 3M+ Video Streaming Credentials For Sale On Illegal Websites

Synamedia, an independent video software provider, today unveiled the findings of several anti-piracy customer analyses that expose the vast impact streaming piracy — including casual credentials sharing and the illegal […]

Discovery Selects Synamedia’s Virtualized DCM

Synamedia, an independent video software provider, today announced that Discovery Inc. has chosen its virtualized Digital Content Manager (DCM) from its video network portfolio to increase operational efficiencies for its […]

Synamedia To Show New Video Network Solutions At IBC

At IBC 2019 (Sept. 13-17, RAI Amsterdam), Synamedia, an independent video software provider, will unveil a number of new additions to its video network (formerly video processing) portfolio designed to ratchet […]

Synamedia Offering New Solutions, Services To Combat Piracy

At IBC 2019 (Sept. 13-17, RAI Amsterdam), independent video software provider Synamedia will unveil enhancements to its security portfolio to help combat the evolving threat from hyper-distributed piracy in the age […]


Multicasting Special Report | Improved Encoders Equal More Diginets

Broadcasters are capitalizing on that simple equation as they try to squeeze every last advertising dollar out of their 6 MHz channels through multicasting. Hopped-up encoders and advanced video compression have also facilitated channel sharing in the wake of the incentive auction and will come in handy for stacking legacy ATSC 1.0 signals as broadcasters roll out ATSC 3.0.


For OTT Revenue, Diverse Models Needed

Against market headwinds, OTT monetization won’t happen with a single scheme. Instead, it needs a flexible range of subscription models, advertising and even transactional approaches, experts say.

Synamedia Adds Automation Capabilities To Its Virtual DCM

Synamedia, an independent video software provider, today announced new automation capabilities for its Virtual Digital Content Manager (DCM) with Smart Rate Control that it says will save operators up to […]

Synamedia To Show Video Processing Innovations At NAB

Synamedia, an independent video software provider, will demonstrate new video processing technologies at next week’s NAB Show in Las Vegas.  These solutions, developed to help media companies and pay-TV providers generate […]