Syncbak Expands To 142 TV Stations

Gray Television’s OTT strategy extends to its newly-acquired Raycom stations. With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population.

NAB 2019 TECH HOT TOPICS

Stations Have Growing Options For Local OTT

Broadcasters thinking of plunging into OTT have big decisions to make, the biggest of which is settling on an OTT platform. They can turn to a turnkey provider or build their own. In either case, here are some vendors that can help.

 

Syncbak To Debut Straight-To-OTT Syndie Market

Syncbak says its MarketSync app will allow providers and broadcasters to syndicate, deliver and monetize original content.

SpotX, Syncbak Partner On Digital Ad Insertion

SpotX has inked a deal with Syncbak to connect its digital advertising platform to Syncbak’s AdSync proprietary dynamic ad insertion solution. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.

TVN TECH

Dynamic Ad Insertion Is Key To Broadcast OTT

The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.

Syncbak Hires Ad Sales, Marketing Veterans

Syncbak, which created the technology that powers live OTT, today announced the addition of two senior hires: Dean Mandel as vice president of advertising sales and Noreen Thurston as vice president of marketing. The company’s SimpleSync OTT technology allows networks, stations and studios to broadcast anything, anywhere. It also serves as the backbone for SBTV, […]

OTT

Gray Invests $3 Million In Syncbak

One of the early adopters of the service that delivers broadcast programming over the internet, Gray has now become an investor, joining CBS, the NAB and the Consumer Technology Association.

PLAYOUT

Video Clipping For Social Media Made Easy

TVN TECH

TVE, OTT Offer New Rev, But Threats Loom

TV Everywhere and OTT technologies create new opportunities for broadcasters to reach viewers with tailored programming and commercials, augmenting their advertising and retrans revenue streams. But these new business opportunities do not come without technical challenges. One of the biggest is ad-blocking software, which has given heartburn to many online content publishers.

Syncbak Powers CBS All Access OTT Service

The five-year-old company, which is part owned by CBS, has been working with the CBS O&Os and affiliates in preparation for the launch of the network’s online video service. To participate, each station must equip itself with a Syncbox server, which digitizes and compresses the station’s signal and then passes it along to the Syncbak Dynamic Rights Resolution Engine in the cloud that determines who gets to access it.