The new offering will debut with nearly 300 local stations featuring news, sports and culture both live and on-demand, plus more than five billion advertising unit avails for marketers. The launch will be backed by an eight-figure marketing campaign, headlined by a Super Bowl spot starring John Stamos.
Syncbak is adding 18 stations to its VUit out of market local news streaming service after reaching agreement with six station groups. The stations give VUit news and special events from five additional markets: Chicago, Raleigh, N.C.; Fort Myers, Fla.; Norfolk, Va.; and Salisbury, Md.
Syncbak today appointed broadcast and streaming technology executive Mike Fass as vice president of broadcast services. He joins Syncbak as its streaming platform VUit continues to expand, featuring local news and […]
TVNewsCheck‘s Michael Depp talks with Syncbak CEO Jack Perry about VUit, the streaming channel aggregator of local newscasts, about deals it has closed with a slate of new local partners and the prospect of hyperlocal scalability in OTT.
The streaming service’s new agreements with Hearst, Citadel, Morris Network and others add more than 70 stations from top DMAs including Boston, Baltimore, Orlando and Pittsburgh.
VUit, launched in September by parent company, Syncbak, as a free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and Free,” said The Washington Post will […]
Exclusives
VUit (pronounced “view it”), launched in September by its parent company Syncbak as a free, ad-supported national streaming service aiming to be the “Netflix of Live, Local, and Free,” has unveiled […]
Aiming to be “The Netflix of Live, Local and Free,” VUit is doubling down on the power and potential appeal of hyperlocal live content both regionally and nationally. VUit’s initial launch partners include more than 200 television stations. Syncbak also announced that Gray Television has made a “significant additional investment” in the company.
Viewers are able to tap into a curated 24/7 channel featuring COVID-19 segments from local stations across the country.
Syncbak, a platform for live local OTT, on Friday announced it will stream long-time station partner KTUU Anchorage’s coverage of the Iditarod Sled Dog race on its streaming platform, SBTV. […]
Syncbak, a global provider of live local broadcast streaming, announced the integration of adSync, the company’s dynamic ad insertion technology with MarketSync, its OTT syndication marketplace. “Clearly, free ad-supported is […]
Syncbak today announced the addition of Cowles Media stations have joined the lineup of live local broadcast programming using Syncbak’s its direct-to-consumer OTT app, SBTV. Cowles will immediately fire up […]
Local broadcast streaming company Syncbak said Friday it would host a straight-to-OTT live local event powered by Heritage Broadcasting Group on its direct-to-consumer SBTV app. This weekend’s event follows the […]
Broadcast groups Morgan Murphy Media, Gray Television, Heritage Broadcasting and independent WFMZ Allentown, Pa., have formed the OTT Innovation Alliance, which plans to “create innovative ways to reach in- and […]
Gray Television’s OTT strategy extends to its newly-acquired Raycom stations. With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population.
Stations Have Growing Options For Local OTT
Broadcasters thinking of plunging into OTT have big decisions to make, the biggest of which is settling on an OTT platform. They can turn to a turnkey provider or build their own. In either case, here are some vendors that can help.
Syncbak says its MarketSync app will allow providers and broadcasters to syndicate, deliver and monetize original content.
SpotX has inked a deal with Syncbak to connect its digital advertising platform to Syncbak’s AdSync proprietary dynamic ad insertion solution. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
Syncbak, which created the technology that powers live OTT, today announced the addition of two senior hires: Dean Mandel as vice president of advertising sales and Noreen Thurston as vice […]
One of the early adopters of the service that delivers broadcast programming over the internet, Gray has now become an investor, joining CBS, the NAB and the Consumer Technology Association.
TV Everywhere and OTT technologies create new opportunities for broadcasters to reach viewers with tailored programming and commercials, augmenting their advertising and retrans revenue streams. But these new business opportunities do not come without technical challenges. One of the biggest is ad-blocking software, which has given heartburn to many online content publishers.
The five-year-old company, which is part owned by CBS, has been working with the CBS O&Os and affiliates in preparation for the launch of the network’s online video service. To participate, each station must equip itself with a Syncbox server, which digitizes and compresses the station’s signal and then passes it along to the Syncbak Dynamic Rights Resolution Engine in the cloud that determines who gets to access it.
Consumers who download the mobile Syncbak app to their tablets or smartphones may now watch their local Gray stations’ programming, except for network fare.
Entrepreneurs are competing over best way to deliver live local TV to smartphones, tablets and other Internet devices.
A successful test with Nielsen brings broadcasters another step closer to monetizing content using Syncbak’s streaming technology.
“Gray Television was one of the very first broadcasters to launch mobile DTV service,” says Gray President-COO Bob Prather. “Over the past few months, Syncbak has proven that can provide another critical route to reach our local viewers. We are therefore excited to be able to improve our local products by adding all [41] of our stations to the Syncbak platform.”
The company’s authentication technology allows television stations to stream content to customers’ mobile devices, only while in the market.
For the past few months, CBS has been using Syncbak to stream the signals of its duopolies in New York and Los Angeles to smartphones and other devices without requiring a dongle or antenna. Syncbak uses the GPS embedded in smartphone and tablets and another proprietary system to make sure that only users within a station’s market can receive the station’s programming.
Ed Wilson, the former president of a series of media companies including CBS Enterprises, NBC Enterprises, Fox Television Network and Tribune Broadcasting, has joined Internet TV company and streaming app […]
Broadcaster-owned MCV and Mobile500 showed devices and apps that they say consumers may use to receive their broadcast-based mobile services later this year. But neither had a launch date or particulars about programming. Meanwhile, Syncbak demonstrated its authentication technology designed to give copyright holders comfort that the programming TV stations put on broadband networks will stay in their local markets.
Syncbak Moving Forward With OTT Platform
CEO Jack Perry says in addition to developing the platform that stations will be able to use to deliver their programming via broadband to interconnected TV sets, tablets and smart phones in their markets, his company is also lining up national programming to supplement whatever programming the participating stations choose to put on the platform. Preliminary testing on stations is slotted for next month, with the goal of a commercial rollout by January’s CES.
