The online video provider is looking to give TV stations and newspapers a platform to stream live and on-demand video to Roku and other over-the-top devices.
The broadcaster will roll out the Syndicaster platform for online video at its 61 television station in 41 markets. The move is a sign that Nexstar plans to be more aggressive with digital video. “They’re looking at live streaming original content that they’re not putting on TV,” says Ion Puspurica of Critical Media.
The new agreement renews a partnership for 56 TV stations and is expanded to include 49 radio stations.
By next March 30, stations must provide captioning for the hearing impaired of any full-length newscasts that they simulcast online live or stream within 24 hours of their original broadcast. A number of vendors are working on solutions to this difficult task and say they’ll be ready by the spring deadline.
Critical Media’s Syndicaster unit introduced today a live HD streaming solution for television stations to identify and extract over-the-air commercials in real time, and replace them with geo-targeted digital ads for delivery to Web, mobile devices and connected televisions. “To date, the live streaming of news programming has been a cost center for broadcasters,” said […]