EXECUTIVE SESSION WITH DOUG BENNETT
OC Register Takes Tablet App To TV Territory
Orange County Register has found that weekly, two-to-three minute TV-style “shows” and a highly interactive daily feature are key drivers to user engagment in its much-watched attempt to re-create the evening newspaper on a tablet app. Doug Bennett, president of Freedom Interactive, talks in-depth about the ambitious experiment with NetNewsCheck Editor Michael Depp.
