As part of a broader shift of video advertising from “in-home” to “out-of-home,” independent out-of-home media-services agency Talon has unveiled a new “connected video” service unifying over-the-top TV and digital out-of-home video advertising. The goal, says Talon America CEO Jim Wilson, is to deliver “measurable incremental” audience reach tied to explicit “campaign spending business results.”
Talon America
April 19, 2024
Editor on Duty: Mark K Miller.
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