Jobs Posted To TVNewsCheck
Jobs posted to TVNewsCheck’s Media Job Center include openings for video technical support coordinator, investigative reporter, integrated digital specialist, local sales manager, creative services director, a news anchor/reporter and nightside news reporter.
Locast Adds Tampa-St. Petersburg-Clearwater
The more than 3 million residents in the Tampa-St. Petersburg-Clearwater DMA using internet-connected devices can watch, for free, their local broadcast TV stations in high definition, including Big 4 affiliates, their subchannels and more.
Legal Ads Give Tampa TV A Lift
It’s the nation’s top market for lawyers peddling their services, and their spending has lifted an already-healthy television market; Also spending: Auto, retail and telecom in addition to political.
Healthy TV Spending In Tampa-St. Pete
New advertisers from a broad number of categories have lifted spending slightly above 2014. Political spending has already begun, and buyers expect next year to be crazy.
Tampa Ad Sales Heat Up In Second Quarter
After a slow start to the year, a handful of categories are bouncing back in the Tampa-St. Petersburg media market, just ahead of a crush of political advertising that will drive tight conditions and rising rates through much of 2014. On TV, the second quarter of the year has been aided by spending increases from the restaurant and telecom categories. Each is up 15% to 20% in second quarter, following 15% to 20% declines in first quarter.
Exclusives
The Tampa-St. Petersburg, Fla., market isn’t seeing nearly the TV ad dollars it was at this time last year, when political spending was pouring into this perennial swing state and it was nearly impossible for advertisers to get on TV at the last minute. But even without the political money, Tampa is seeing strong TV spending while bracing for another busy political year in 2014.
Tampa: Picking Up Soon After A Slow Start
TV demand and pricing are down the first two months of the year but March looks stronger, with key categories such as auto and retail buying up spots.
The president’s team plunked down more than $181,000 in ad time on Tampa-area network affiliates for the last week of August, to ensure that the president isn’t completely out of the spotlight when Mitt Romney is crowned as the GOP standard-bearer.
Tampa: Strong Even Before Political Kicks In
Ad spending in Tampa has been healthy all year even without political dollars. With Florida once again a major swing state in the upcoming presidential election, campaign spending will lead to even tighter conditions in the market as the fall election nears.
Gannett Tests Hyperlocal Model In Tampa
In a market with fierce competition from a myriad of newspaper and television sites vying to be No. 1, Gannett chooses the sunny Tampa-St. Petersburg market as the online proving ground for its bold experiment in hyperlocal news sites.
Joseph Powers has been named local sales manager for Fox O&O WTVT Tampa-St. Petersburg-Sarasota, Fla. (DMA 14). Effective immediately, Powers will be responsible for overseeing the station’s sales initiatives, reporting […]
