Cablevision To Launch Ad Sales Data Tool

Cablevision Media Sales, a unit of MSO Cablevision Systems, has announced Total Audience Application (TAPP), a data-driven tool that automates the planning of addressable and optimized linear TV advertising campaigns.

Jon Klein, Jeff Gaspin Launch TAPP

Former CNN president Jon Klein and former NBC entertainment chairman Jeff Gaspin are launching TAPP, which stands for TV App. TAPP will be made up of dozens of channels for which subscribers would pay $10 per month.