Walt Disney Co. and Target Corp. announced a collaboration on Sunday that will open 25 Disney stores inside select Target locations nationwide on Oct. 4, with plans for 40 additional sites by October next year.
Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies.
Kantar Media says national spending from the 10 biggest-spending brands is down 2% so far this year, from about $1 billion to $986 million. In TV, Walmart is spending 22% less than it did last year, Target 15% less and Kohl’s 10% less.
Programmatic advertising technology still has inroads to pave for both national TV and local spot markets. But with the recent announcement that Target has signed on for NBCUniversal’s self-serve marketplace for national ad inventory, programmatic took a big leap forward.
Target has signed on as a launch partner for NBCUniversal’s self-serve programmatic linear TV offering. The deal, which the companies say is the first of its kind, will give Target access to NBCU’s entire linear TV inventory for audience targeting by the retail store chain.
The four-minute live commercial/music video will include multiple sets and costume changes — and Target promises there will be guest appearances and other surprises. It will be performed Monday at a soundstage in Los Angeles while the Grammy Awards event happens across town at the Staples Center.
NEW YORK (AP) — Target Corp. said Thursday that it is ending its relationship with celebrity cook Paula Deen as fallout builds from revelations that the Southern celebrity chef used racial slurs in the past. Diabetes drug maker Novo Nordisk also joined the companies distancing themselves from her. The discounter, based in Minneapolis, said that […]