Behind The Push For Big Data In Media

Big data is a buzzphrase that’s being thrown around frequently these days, so much so that one is tempted to dismiss it as just the latest media fad. It is not. Agencies are fast embracing big data and the opportunities it can offer. Tash Whitmey, global CEO at Havas EHS, talks about why big data is important for agencies, how it can help clients and how such agency networks as Helia can benefit advertisers.