Obsesh Media, a digital platform for outdoor sports top athletes and high-profile lifestyle personalities to connect with fans through original video, has a deal to bring its original premium programming to Sinclair Broadcast Group’s free, ad-supported streaming service STIRR and its multicast network TBD. The first series in the deal, Parkour Adventures of Jesse La […]
Sinclair Broadcast Group announced “significant changes” to the content of three, company-owned multicast networks: Comet, Charge! and TBD. The channels, which are available to the vast majority of households across the U.S., will now carry some of the most popular classic television series, as well as TBD’s first-ever original series, The Link. The new programming […]
Jukin Media, a global digital media company, has signed a deal with Sinclair Broadcast Group to take over operations of the company’s TBD Network that specializes in bringing digital-first programming to broadcast television as well as streaming it on TBD.com and the TBD app.
Sinclair Broadcast Group has begun to roll out a first-of-its kind, over-the-air multicast network showing digital programming that’s designed to appeal to millennials. TBD will feature web series, short films, fashion, comedy, lifestyle, online video game competitions, music and viral content and will air on many of its stations in 81 markets.
The largest TV station group in the U.S. is ready to triple-down its status as multicast channel programmer, starting with a millennial-geared 24/7 showcase of Internet content. As Sinclair continues to build distribution, viewership and ad revenue for Comet TV, the science fiction network collaboration with MGM TV, open multicast space in a number of the company’s markets will be filled next month by TBD, a collection of short- and long-form web series supplied by various digital content makers.
Sinclair Broadcast Group says the new multicast network will be the first multiscreen TV network in the U.S. to offer premium internet-first content. Launching in early 2017, TBD will feature content curated from a range of digital producers.
Jim Brady, Journal Register Co. editor in chief and former TBD GM, on TBD and local news sites: “If you could make [TBD] work in DC, then the hope was that it might be replicable in other cities. I’m not sure whether that would have worked, though. Local sites are not easily scalable. For local sites to be good, you need local bodies. So while you can centralize some back-office functions, the core journalism can’t be easily scaled.”
Allbritton’s TBD brand change illustrates a struggle in local TV today. Brands built on call letters and channel numbers may not translate well to digital platforms if you’re striving to grow a unique online experience that goes beyond an extension of TV.