TECHNOLOGY BUSINESS RESEARCH DATA
Ad Tech Rev To Grow To $100 Billion By 2020
Advertising technology revenue is set to grow over 300% by 2020 — up from $30 billion in 2015 to $100 billion by 2020 — according to a new Ad Tech Vendor Benchmark report from Technology Business Research, a technology market research and consulting firm. The growth will be spurred by advertisers’ continued shift toward digital formats and the rise of self-serve platform offerings.
