My Cynicism Regarding Nielsen Has No Bounds
Ted Stephens: I had the opportunity to manage and work with TV stations all over the country, all affiliations. If you’re thinking my distain for Nielsen is nothing more than sour grapes for having stations with poor ratings, maybe a story about my nonagenarian parents will make it all clear.
What It Takes To Innovate In Broadcasting?
The former general manager of two TV stations in Des Moines shares his answer in the form of two broadcast success stories where he listened to the “what if?” and followed through with “irrational passion” despite the inevitable naysayers.
Cable Marathons Wrecking ‘Modern Family’
Ted Stephens, VP-GM of KCWI-KDMI Des Moines-Ames, Iowa, to Twentieth Television: “As a broadcaster I am incensed by how you sold our industry down the river. The double standard you demonstrated in the terms of the syndication rights to Modern Family for cable and broadcasting is nothing short of unethical.”
