Fox To Test 6-Second Ads In ‘Teen Choice’

Blink, and you’ll miss them: Fox intends to pepper its coming broadcast of Teen Choice 2017 with six-second commercials for Duracell batteries and Snickers and Twix candy bars. In a move that seeks to take a commercial format used frequently by YouTube and determine if it’s ready for primetime TV, the 21st Century Fox-owned broadcast network said it will run shorter commercial breaks during the Aug. 13 event that will also include promos for Fox shows that are just six seconds in length.