Blink, and you’ll miss them: Fox intends to pepper its coming broadcast of Teen Choice 2017 with six-second commercials for Duracell batteries and Snickers and Twix candy bars. In a move that seeks to take a commercial format used frequently by YouTube and determine if it’s ready for primetime TV, the 21st Century Fox-owned broadcast network said it will run shorter commercial breaks during the Aug. 13 event that will also include promos for Fox shows that are just six seconds in length.
Teen Choice 2017
April 11, 2021
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