Telemundo

Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FIFA soccer events beginning in 2015 in anticipation of the 2018 Soccer World Cup, giving it a lock on arguably the most important televised sporting event for U.S. Hispanic fans. Previously, the Spanish-language broadcast rights were held by Telemundo rival Univision, which carried the 2014 World Cup in Brazil.

The NBC O&Os and Telemundo stations cooperate in covering stories, with reporters, anchors and weathercasters evolving into “a culture of one,” especially in markets with heavy Hispanic population. And in markets without an NBC O&O, the cooperation extends to the NBC affiliate. “We have so much competition in Spanish and we have so much competition in English, that it makes no sense for us to compete with each other,” says Ozzie Martinez, the Telemundo group’s VP of news.

Los Angeles Telemundo affil KVEA is celebrating a huge accomplishment: finally beating Univision rival KMEX in the ratings. According to Nielsen data, Noticiero Telemundo52 at 11:00 p.m. was the most-watched local program for adults 18-49, regardless of language, during September.

Paul Gómez will be based in Washington and work closely with the Comcast and NBCUniversal government affairs leadership to develop and implement government relations strategies to support Telemundo’s business priorities across the company’s various operating units.

Yo Soy El Artista advertisers Toyota, Revlon and T-Mobile will each have different, exclusive multiplatform roles in the new reality music competition.

Noticiero Telemundo Fin de Semana will debut Oct. 4 and will be anchored by Edgardo del Villar.

Telemundo and Sony Pictures Television today announced a three-year agreement, under terms of which which SPT will produce one primetime series per year for Telemundo in the U.S.

Soccer, spicy love stories, a search for a next-generation Latino boy band and even NASCAR racing have become armaments in a stepped-up battle for Latino television viewers. For years, the two established Spanish-language media companies — Univision Communications and NBCUniversal’s Telemundo — have dominated the space. But with more than $2.5 billion in annual advertising revenue up for grabs, Latino media has become one of the hottest and most competitive corners of the industry.

NBCUniversal’s Telemundo is taking a victory lap for its World Cup acquisition back in 2011 during the upfront this season. Sitting in the driver’s seat during that lap is newly announced network president Luis Silberwasser. The company paid some $600 million for the rights to broadcast the most-popular global sports event in Spanish; now it’s shooting the works on promotion as the next contest approaches (this year’s FIFA World Cup will air on Univision, but it’s soon enough that the network is changing emphasis to its newly purchased U.S. soccer rights).

Discovery Networks International executive Luis Silberwasser has been named president of Telemundo Network. He succeeds Emilio Romano who left in October. Silberwasser will start in August.

Telemundo and NBCUniversal Domestic TV Distribution will launch a new co-branded weekly segment called “Access Hollywood Al Rojo Vivo,” which will air Fridays at 5 p.m. ET on the Spanish-language network’s Al Rojo Vivo con María Celeste. The segment will be hosted by entertainment reporter Jessica Carrillo and is produced in Los Angeles.

After 13 years of co-hosting Univision’s morning show Despierta America, Raul Gonzalez will join Telemundo to develop and host a variety series slated for next season.

Telemundo Media on Monday named A. Victoria Rivas-Vázquez Noticias Telemundo bureau chief in Washington. In her new role, Rivas-Vázquez reports to Noticias Telemundo SVP Sylvia Rosabal. Rivas-Vázquez’s appointment is part […]

The other networks never do all that well against the Super Bowl, but Telemundo did put up some better-than-average numbers against the big game. In fact, the network surged to an extremely rare No. 2 showing in primetime among adults 18-49 Sunday night opposite Fox’s Super Bowl. Telemundo averaged a 0.8 adults 18-49 rating and 2 share from 7 to 11 p.m., just ahead of ABC at 0.7/1. By comparison, season to date Telemundo is averaging a 0.6/1 in primetime. Fox, of course, placed a dominant first Sunday night with a 29.0/60 based on early numbers, but those will adjust significantly.

Telemundo Media has cut its first licensing deal for library content covering distribution of 1,000 telenovela episodes to DramaFever, an online-video service that has specialized in Asian TV shows and movies.

The Comcast-owned Spanish-language station in Philadelphia will launch its news operation on Jan. 6. With the debut, WWSI will join Telemundo’s other 15 stations in offering local news. The new 6 and 11 p.m. broadcasts will enjoy synergies with co-owned NBC O&O WCAU.

Its Telemundo Now mobile app and Web player make available full-length episodes of hundreds of programs on the Web, iPhone, iPad and Android smartphones and tablets to subscribers of participating cable, satellite and telco providers.

Latinos are finding that networks such as Univision and Telemundo are getting savvier, stronger and more sophisticated. Univision is now the No. 4 broadcast network for viewers 18-34 and 18-49 — the age groups most targeted by advertisers — outperforming both ABC and the CW.

Emilio Romano, the president of NBCUniversal’s Spanish-language Telemundo operations, is leaving the company. Romano has led the Telemundo network, its 15 owned stations, news, sports and entertainment divisions, digital and international operations, sister cable network mun2, and its production studios since October, 2011.

As Univision spreads into English programming, Telemundo remains firmly focused on the Spanish-speaking audience. Telemundo has always played second fiddle to Univision, but its president, Emilio Romano, says the network has a three-part plan to get to  No. 1.

Telemundo will integrate Vine, the Twitter app that allows users to create short videos, into its broadcast of the Premios Tu Mundo Awards Aug. 15. The Spanish-language network will unveil the winner of one award through a Vine video, which must be 6 seconds or shorter, during the second annual show, which serves as an appreciation of Latino pop culture.

Telemundo Media today named Jose Sariego senior vice president, business and legal affairs.  Sariego will be based in Miami and report to Emilio Romano, president, Telemundo Media. In this role, […]

The Spanish-language broadcast networks have one major advantage over their English-language counterparts come summertime: They’re still serving up the same programming. While the Big Four are littered with repeats and reality shows this time of year, Univision and Telemundo are airing the same scripted telenovelas they air during the regular TV season. And that’s helped Hispanic TV to a strong start this summer.

This year, both Univision and its main competitor Telemundo (which control roughly 90% of the market between them, with Univision the larger network by quite a bit) have seen upticks in categories that are declining in the general market, notably automotive. Fragmentation has pulled tens of millions of viewers away from live broadcast television and into the worlds of cable, streaming and on-demand content, but one sector of broadcast that seems to be weathering the storm better than most is Spanish-language and otherwise Hispanic-focused broadcast television.

When your network is growing, it’s a lot easier to deliver a strong new schedule. You simply stick with the things that have been working. The network has five new telenovelas on tap, as well as two new daytime shows, and it has renewed La Voz Kids, which bowed to record numbers earlier this spring, for a second season.

No longer satisfied with being “a comfortable No. 2,” said Telemundo Media President Emilio Romano, the NBCUniversal-owned network ups its game with creation of new LA-based multimedia studio.

Los Angeles-based Fluency will develop and produce bilingual original content for U.S. Hispanics and will be overseen by Peter Blacker, EVP of Telemundo’s digital and emerging business unit.

While their English-language counterparts have struggled in the ratings so far this year, Univision and Telemundo are headed in the other direction. The Spanish-language broadcasters recorded some historic highs in the first quarter, with Univision closing in on NBC in 18-49 and pulling ahead of it in the younger half of the demo. And for the 2012-13 season to date, Telemundo, Univision and its sister network UniMas are the only broadcasters showing any growth in the 18-49 demo.

Telemundo Media announced today the appointment of Jesús Torres Viera as EVP of programming and content. The network also appointed Daniel Cubillo to the newly created position of VP of […]

The former Starcom MediaVest Group exec will be responsible for the network, cable and digital sales teams of Telemundo and mun2 overseeing all ad revenue generation.