Are You Aware Of Your TCPA Obligations?

Broadcasters need to know they face the potential for big liability if they don’t pay attention to the requirements of the Telephone Consumer Protection Act. The rules prohibit “telemarketing” calls or texts using an “autodialer” unless the recipient has explicitly consented to receive such messages. In a recent decision, the broadcaster allegedly responded to texts sent to enter a contest with reply texts containing advertising messages unrelated to the contest. The settlement was $8.5 million.