Smaller, lighter and less expensive portable systems, including ones that use iPads and iPhones as displays, have expanded the market greatly. Some recent innovations in teleprompter design from nonbroadcast uses are filtering back into TV through the newsrooms of smaller-market stations and a new-media industry creating content online — evidence that the teleprompter can now be used anywhere. However, for upmarket broadcasters that value reliability over all else, larger, conventional systems are still in demand.
When Allbritton Communications’ ABC affiliate WHTM Harrisburg, Pa. (DMA 41), made the transition to HD, the station also upgraded its studio teleprompting gear, selecting teleprompters from Autoscript. “Local news is the heart and soul of what we do as a local station—it is our direct connection to the community,” said Keith Blaisdell, director of technology, […]