NEEDHAM & CO. STUDY
Online Leisure Time Up, Still Trails TV
New research finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010. The report by Needham & Co. attributes that increase mainly to growing adoption of tablets and other mobile devices. The amount of leisure time spent online among all Americans went up four minutes per person per day during the seven-year period of the study. That was less than half the nine-minute gain per person per day for TV viewing. The 12 minutes of online leisure is dwarfed by the 164 minutes spent watching TV.
