TVN FOCUS ON SALES

Lots Of Questions Over Post-Diary Ratings

Nielsen announced plans last week to replace its paper ratings diaries with a system based on data from cable and satellite set-top boxes. However, many broadcasters still aren’t sure how it’s going to work. “They haven’t really told us that much about their plan going forward,” said Raycom’s Billy McDowell. Added Cordillera’s Terry Hurley: “I’m hopeful, but skeptical.”