OPEN MIKE FROM TESS ERICKSON
Older Adults And Their Post-COVID Media Habits
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal.
OPEN MIKE BY TESS ERICKSON
Survey Finds TV Viewers See Clear Product Differences In Streaming, Linear
A recent consumer survey found viewers turn to streaming for a specific, high-budget experience that fits into their lifestyle, while they look to linear to maximize a passive viewing experience.
