Verizon Makes Serious Play For Entertainment

Verizon is investing in online content like the new sports-themed series The 5th Quarter, which will stream on its Go90 platform. The show features L.A. Clippers star Blake Griffin and was created by Michael Ratner. The makers wanted to create a show tailored to the viewing habits of young mobile phone viewers — short episodes under 15 minutes, standalone plot lines that can be viewed in any order and plenty of famous faces.