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CMOs Plan To Boost Marketing Budgets In ’15

Advertising Age | February 19, 2015 | 6:00 am EST by TVNewsCheck

Buoyed by optimism about the U.S. economy, CMOs said they plan to increase marketing budgets by an average of 8.7% this year, according to the semi-annual CMO Survey released Wednesday by Duke University, the American Marketing Association and McKinsey & Co.