DMA 12 (SEATTLE)

KOMO Using Twitter To Boost ‘Bachelorette’

While The Bachelorette‘s Emily Maynard is busy finding a husband, Seattle’s KOMO will be using Twitter to find a new source of ratings for its primetime programming. The ABC affiliate is all-in with an idea to get Seattleites tweeting about the reality show’s premier. It’s something they hope will create buzz and in turn, ratings.