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TBS Doubling Down To Boost ‘Conan’

Wall Street Journal | by TVNewsCheck

TBS’s pricey Conan O’Brien experiment is flopping—and is about to get even more expensive.In the nine months since Conan‘s debut, TBS has canceled its only other late-night show, George Lopez’s Lopez Tonight, and viewership of Conan has tumbled, by about 60% since its high-profile debut last fall. Despite O’Brien’s shrinking audience, TBS is doubling down on the red-haired comedian, paying for costly lead-in programming in an attempt to protect its investment.