TBS Doubling Down To Boost ‘Conan’

TBS’s pricey Conan O’Brien experiment is flopping—and is about to get even more expensive.In the nine months since Conan‘s debut, TBS has canceled its only other late-night show, George Lopez’s Lopez Tonight, and viewership of Conan has tumbled, by about 60% since its high-profile debut last fall. Despite O’Brien’s shrinking audience, TBS is doubling down on the red-haired comedian, paying for costly lead-in programming in an attempt to protect its investment.