One year ago this week, KGW Portland, Ore., anchor Dan Haggerty was part of a small team that took a big risk. The Tegna NBC affiliate transformed its legacy 6 p.m. newscast into a daring experiment called The Story With Dan Haggerty. The broadcast is a unique mix of in-depth reporting, investigations, interviews, audience feedback, humor, and opinion — all delivered in Haggerty’s signature style. The KGW team shares lessons learned aspects of The Story’s story that might be relevant to other newsrooms seeking to break the mold.
“Don’t worry, you are in the right place. This is still KGW.” That’s Portland, Ore., anchor Dan Haggerty, 43 seconds into the very first episode of a brand-new 6 p.m. newscast, The Story, reassuring viewers who are tuning into to find him all alone on an unfamiliar set. “We have all the stuff you know and love, all the important news that you need, all the fun things you like to share online,” he continues. “We just hope that you might find this a little more authentic, a little more engaging, hopefully very different.”