American Idol finalist Jared Cotter is joining the nationally syndicated The Daily Buzz morning program that airs in more than 165 TV markets across the United States. New host Cotter […]
JESSELL AT LARGE
Creating Your Own Shows Won’t Be Easy
A few words of caution for those enterprising station groups deciding to produce their own programming rather than buy syndicated fare. Think beyond just news; be merciless — if it doesn’t work, kill it and move on; and stay focused on building a strong, sustainable show for your own markets before even thinking about offering it to stations elsewhere.
