James Moroney, publisher of The Dallas Morning News, says the pact inked last week between the A.H. Belo-owned paper and NBC O&O KXAS is about audience building and and creating joint reporting projects. Moroney adds that revenue sharing opportunities may come later.
The Dallas Morning News and NBC O&O KXAS Dallas (DMA 5) have formed a media partnership that will include the newspaper, dallasnews.com, nbcdfw.com and local newscasts on KXAS to start. Additional platforms and projects are anticipated in the future, according to KXAS. In addition to general news, the two media organizations will join together on content like weather, politics and breaking news. Readers and viewers will begin to see the first efforts of the partnership after Jan. 1, 2014
For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.
