With KCBS’s ‘The Desk,’ Assignment Editors Tell The Story
The Desk, a new initiative from KCBS Los Angeles, puts assignment editors on camera to follow breaking stories as information comes into the newsroom. The station says its “transparency and authenticity” are already resonating with viewers. Read the full story.
Journalists are finding that sometimes it’s better to be the brand than to work for a brand. In the new economic landscape, many journalists have decided (or had the decision made for them) to leave their newspaper and news organization jobs and create their own branded presence on the Web. But the road to financial success can be long and filled with pitfalls, including the sticky ethics issue of being the editorial and advertising sides all rolled into one. Though some smart brand builders are finding the rewards to be great.