Of the TV watchers surveyed who said they’re highly inclined to drop their pay TV subscription service, 8.8% are connected TV users, compared to the 3.5% who are non-connected TV users, according to a new report by The Diffusion Group.
A new report from The Diffusion Group identifies inadequate ad support and awkward program guides as the main culprits. Both factors contribute to limiting the availability and viewing of ad-supported video-on-demand content.
