After a late start to its fourth season and behind-the-scenes turmoil, The Drew Barrymore Show has received and early, drama-free renewal for a fifth season on the CBS Stations. It is the first pickup for the syndicated daytime talker since the major reorganization at the show’s producer and distributor CBS Media Ventures, which was put under the purview of Wendy McMahon, now president-CEO of CBS News and Stations and CBS Media Ventures.
Monetizing social is the next challenge, said syndication executives from Live With Kelly and Mark, The Drew Barrymore Show, Sony and Fox at TVNewsCheck’s TV2025 conference last week.
Legendary industry executives from Live With Kelly and Mark, The Drew Barrymore Show, Sony Pictures Television and Fox First Run share what it takes to build and maintain programming that connects with viewers and keeps them engaged in a panel at TVNewsCheck’s TV2025: Monetizing the Future conference at the NAB Show New York on Oct. 25. Register here.
The CBS Media Ventures’ property is the latest talk show to get the green light for next season.
The move to cut The Drew Barrymore Show from an hourlong format to two half-hour segments has paid off for the syndicated talk show, which saw a 60% boost in ratings from this time last year. The daytime talk show that debuted in September 2020 saw the sharpest annual increase of any syndicated show, with a live-plus-same-day national Nielsen rating of 0.8 for the week ending Oct. 9.
With The Drew Barrymore Show, the former child star gets to shape her own narrative. In its two seasons, the syndicated show has proved to be a chaotic mishmash of daytime television antics and unexpectedly moving moments.
Exclusives
The Barrymore-hosted talker to debut live on Sept. 14 despite COVID-19. Going live wasn’t in the show’s initial plans, but that changed. Like all other talk shows in the age of COVID-19, there won’t be an in-studio audience, only a minimal crew adhering to strict safety procedures.
The actress kicks-off the launch of TheDrewBarrymoreShow.com with a special video message announcing her upcoming full digital lineup including docuseries The Making Of The Drew Barrymore Show, The Art of the Interview, Drew’s Cookbook Club and Drew’s Movie Nite.
