Harris: TV Nets Hold On To Brand Equity Lead

TV networks lead media categories in brand equity, but internet radio, video streaming subscriptions and others are closing the gap, according to The Harris Poll 2016 EquiTrend Study. The 28th annual study reveals the strongest brands in nearly 100 categories across the media, travel, financial, automotive, entertainment, retail, restaurants and household industries, based on consumer response. Media leaders include the ABC and CBS Television Networks, Netflix, YouTube and Pandora Internet Radio.

Weather Ch. Tops Harris TV News Brand Poll

The Weather Channel has been named the 2016 Harris Poll EquiTrend TV News brand of the Year for the sixth consecutive year. The Weather Channel received the highest equity score among a subset of brands evaluated in the TV News Category. “We’re honored to be named the highest ranked TV News brand for the sixth year in […]

HARRIS POLL

Sick Of Gossip, Americans Want Substance

If you think some topics receive way too much attention in news coverage, you’re not alone. Per a new online survey of adults conducted by the Harris Poll in August, a large proportion of Americans are fed up with news coverage that skews toward the sensational, superficial, and sports-centric.

DeGeneres, Harmon Favorite TV Personalities

The Oscars host and the NCIS star topped the list compiled from a survey by The Harris Poll.