How One Agency Deals With Viewability

Viewability — whether an ad is actually seen — has become an problem in online advertising. The aim is to work toward 100% viewability for online ads, and that’s led to holding publishers to a higher standard. Talking with Media Kitchen’s Barry Lowenthal. Barry Lowenthal, president at The Media Kitchen, an agency in New York City, talks about how his agency approaches viewability with clients, how much they understand about it, and what his ultimate aim is for viewability.