NBC has picked up The Night Shift for a fourth season. The medical drama has been a solid summer performer, averaging a 1.4 rating in adults 18-49 and 6.8 million viewers overall in Live+Same Day in Season 3, making it the No. 1 summer drama on the Big 4 networks this year.
NBC launched a broad video-advertising campaign on Facebook to promote three midseason shows — Rosemary’s Baby, The Night Shift and Undateable — becoming the first television network to use the social media company’s autoplay video ads.
