With declining ratings since its premiere two weeks ago, the drama gets the ax, becomming the new season’s first cancellation.
The Parents Television Council call for advertisers to boycott NBC’s The Playboy Club has resulted in seven advertisers pulling their ads from the series’ second episode. That’s according to the PTC, who is now pressing Capital One, Samsung and Chrysler to follow their lead. According to the group, Kraft, Sprint, Lenovo, UPS Store, Subway, P.F. Chang’s China Bistro and Campbell’s Soup did not advertise in the second episode on Monday.
As the fall season ramps up, NBC is promoting its fall lineup by allowing Bloomingdale’s shoppers to pose with the new stars — virtually. The “Look the Part, Be the Part” program uses the GoldRun augmented reality app, which superimposes images and data atop phone cam snapshots.
The network’s soapy drama will air on MNT affiliate KMYU after being dumped by Salt Lake City’s NBC affiliate KSL earlier this month.
The Mormon church-owned NBC affiliate in Salt Lake City announced on its website that it won’t air the new drama series this fall. The decision “is based on the station’s long-term policy to screen programming for material which significant portions of our audience may find objectionable.”
As NBC’s upfront fast approaches, the network picks up Awake, The Playboy Club and Grimm and renews Parenthood and Harry’s Law.