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The Price Point | The Television Programming Stream Narrows

Everyone who is anyone is now in the streaming business, including the traditional over-the-air networks. Late entrant NBC was so eager for a piece of the pie it was willing to anger its affiliate body by moving some first plays to Peacock. This has damaged an already fragile relationship. Brand is what strong local television stations do best. Whatever the future may bring, their unique relationship with local audiences is an advantage no other form or media can claim.

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The Price Point | Why Local Leadership Matters

Hank Price: One is struck by how important leadership is during these times. Group heads set the tone and define the values of their companies, but only local leaders set the vision for their stations. No company, no matter how good, can overcome visionless local leadership.

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The Price Point | Amid COVID-19, What Has TV Learned?

Some trends in local television are making themselves clear as the country slowly reopens, among them a growing pressure to consolidate, a need to find new revenue streams and greater workplace portability.

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The Price Point | During The Pandemic, Plenty Of Fortitude

If there ever was doubt employees are our strongest assets, that should be gone. Engineers, to cite only one example, have repurposed, reworked and scrounged everything from laptops to boom mikes. And that same creativity and positive attitude has been on display in every other department at TV operations.

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The Price Point | Now More Than Ever, We Are Broadcasters

General managers are showing their true quality in these extraordinary times, putting public service and concern for their staffs above all other considerations.

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KSFY-KDLT: A Model Of Top 4 Consolidation

Six months after the merger of two Top Four non-failing stations under Gray ownership, increased news offerings and wider signal coverage are among the results.

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The Price Point | AT&T TV’s Odd Play As ‘The Future Of TV’

You cannot be blamed at first glance for thinking the new AT&T TV is yet another OTT service. Actually, it is something else entirely; more akin to DirecTV than cable light. When one looks at the details and long-term pricing, it becomes easy to see AT&T TV is intended to replace DirecTV.

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The Price Point | Appetite For New Streaming Services Is Limited

Today’s consumer does not have an unlimited financial appetite for new streaming services. Every time a new OTT service is selected, the consumer will feel pressure to drop something else. As competition increases, one must ask what all this means to retransmission consent.

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The Price Point | Broadcasting In The Public Interest

With coverage of the Trump impeachment pretty much an overwhelming information dump, some may question why broadcast TV should bother, especially given the loss of ad revenue that results. It is during times like this that we must remember why local over-the-air television is fundamentally different from cable, OTT and all the rest. We are not just businesses. We are stewards of the public trust, operating on the public airways. Our service is free to anyone with an antenna. If viewers choose to pay to watch us on satellite, cable or OTT, then great, but no one is required to do that.

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The Price Point | NBC Affiliates Stabbed By Peacock Quill

Hank Price: “Starting in July, Peacock premium subscribers will be able to watch The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers live, hours before they air in their regular slots on NBC affiliates. Instead of the fresh product NBC stations now carry after their late newscasts, they will instead be airing reruns of shows that have already aired on Peacock. This is an outrageous breach of trust between Comcast/NBC Universal and the NBC affiliate body.”

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The Price Point | NAB Won STELAR On The Ground

Broadcasters were victorious in their fight against the pay TV industry the same way they have won so many other issues, by taking their case directly to Senators and members of Congress in their home districts.

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The Insanity Of Lowering Prices To Gain Share

Hank Price: “In the face of next year’s political ad prosperity, some stations are actually lowering ad rates on upcoming 2020 non-political buys. Why? Because otherwise smart people are acting out of fear. They want to lay in a base of regular advertising in case things go bad. They will then brag to their corporate owners about their high shares. Not smart: Not only do lower spot rates hurt the coming year, they could set up 2021 for failure.”

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The Price Point | Stations Are Not Afraid Of Investigative News

Hank Price: “With the unfortunate demise of print, leading television groups are making an even stronger commitment to local investigations. They are doing this with a full understanding of the financial costs. Why? Because they are in the journalism business. That means putting the well-being of the communities they serve first, no matter the cost or political pressure.”

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The Price Point | Why Viewers Trust Local Political Coverage

Hank Price: “Every local general manager and news director is well aware of their need to constantly build and maintain viewer trust. Trust is not optional. To lose it is to go out of business.”

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The Price Point | Impressions-Based Advertising Long Overdue

Impressions-based advertising will not be the last word in consumer measurement, but it is an important transitional step to the future. In a few years we will look back and wonder why it took so long.

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The Price Point | Where Is Oprah When We Need Her?

The sad fact is that Marianne Williamson has a better shot at getting elected president than a new syndicated show does of becoming a hit. Williamson’s crystal gazing at least brings something new.

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Clock Ticks Down On Nexstar/AT&T Impasse

Hank Price: That crucial point in the long-running retrans standoff will come Sept. 5, the day the regular NFL season kicks off on NBC. If there is one thing that will cause consumers to change providers, it is the loss of NFL football. Should that happen, it will be a boon to the cable light OTT services. And the stakes are just as high for Nexstar since the NFL is a very specific advertising buy.

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The Price Point | Will 5G Leapfrog ATSC 3.0?

Hank Price: There is no question ATSC 3.0 will be a great quality advance for television stations. The picture alone makes the upgrade a must have, but it too will be challenged by a wireless competitor: 5G. 5G will empower two-way 3.0 services, but it will also function as a direct competitor, offering far more services than 3.0 alone is capable of.

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A Business Imperative: Rep Firms Must Change

For now, most station groups continue to use representation, indicating a desire to make the system work, but no one can ignore the dramatic change in landscape. Unless the reps learn to serve the new marketplace, their days are numbered.

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The Price Point | Netflix Subscriber Miss Signals New OTT Phase

Netflix’s major Q2 shortfall on new subscribers signals that OTT services are beginning to learn what broadcasters have long known: not everything will be a hit, and even the best programming has a shelf life.

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Nexstar Vs. DirecTV: A Battle Of Giants

With the financial pressure on system operators, pitted against need for broadcasters to eventually achieve parity with the most-watched cable networks, retrans fights and blackouts are bound to sometimes happen. The sad reality is that in the short term everyone loses. Viewers lose their favorite programs, stations lose news viewers, DirecTV loses subscribers and station general managers lose their minds.

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The Price Point | Broadcasters: Beware Of Unintended Consequences

As legislation is being proposed to regulate Big Tech, broadcasters should realize that any regulation involving use of the internet by business will eventually affect television stations, particularly any encroachment on the First Amendment. This is a genuine concern because one of the bubbling issues is who can post what information.

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Price Point | Was The ‘Code Red’ Meteorologist Right?

Hank Price: “The commitment of local broadcasters and their owners to the communities they serve is legendary. No corporation is perfect, nor is every policy. Employees have the right to disagree and should do so when they believe something is wrong, though hopefully not on a public forum.”

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Price | Newspapers Don’t Own Journalism

Is the loss of newspapers also the loss of basic information, deep reporting, investigations, even democracy its self? I don’t think so. Leading television stations are the natural candidates to become the trusted source, and many will.

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Retrans Boom Bodes Well For Stations’ Future

There is every reason to believe advertising will continue to be the lifeblood of television, but the continuing growth of retransmission consent should remind us that future opportunities are unlimited.

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Media Measurement Needs A Major Makeover

The sooner we get to a fully measured consumer experience the better for everyone — stations, advertisers and consumers. Nielsen is the leading candidate to do that, but, make no mistake, someone will make it happen.

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Why Viacom Must Merge With CBS

Hank Price: The relationship between Viacom and CBS is a long and complicated one.