CIMM Developing Guide To Converged TV Measurement Providers

The Coalition for Innovative Media Measurement is developing a guide to converged TV measurement providers in the United States. CIMM is working with The Project X Institute and TVRev on the guide, which aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services, including all forms of linear and streaming across all devices.