The series premiere of NBC’s Renée Zellweger-led limited series The Thing About Pam has increased its key demo rating by nearly 400% when counting a week’s worth of delayed and digital viewing. The debut episode of the Blumhouse Television-produced show, which aired at 10 p.m. on March 8, initially managed a 0.4 rating among adults 18-49 and 2.9 million total viewers in Live + Same Day Nielsen data. When adding in seven days of delayed viewing across linear and DVR, plus digital platforms Hulu, NBC.com, the NBC app and Peacock, the Pam series premiere jumped to a 1.93 demo rating (up 387%) and 8.7 million viewers (+205%).
