Time Inc. will launch the People/Entertainment Weekly Network, an ad-supported, video streaming network, on Sept. 13. The move is a chance at diversification against continuing print declines as the video ad business continues to grow. The service will be free to users and available live or on demand, focusing on celebrities, human interest and entertainment stories and live events.
The Wall Street Journal now has a 40-person team producing videos for its site producing 30-40 videos a day, resulting in 6 million monthly video views according to comScore. The paper has been emphasizing shorter videos, along with more interactive videos to keep readers on site longer.
This year’s election season is giving The New York Times, The Wall Street Journal and The Washington Post ample opportunity to experiment with video. The challenge is not to just reinvent television.
This year’s election season is giving The New York Times, The Wall Street Journal and The Washington Post ample opportunity to experiment with video. The challenge is not to just reinvent television.
