Weather Channel Joins OpenAP

The Weather Channel is the latest media outlet to join OpenAP, the consortium of media companies working to help advertisers buy TV with some of the new methodologies they say they crave.

Weather Channel Sues Nielsen Over Ratings Fee

CF Entertainment, The Weather Channel’s owner, is suing Nielsen over its $475,000 monthly ratings fee, citing breach of contract, unfair competition and unjust enrichment.

EXECUTIVE SESSION WITH TOM O’BRIEN

The Weather Channel Finds Its Pandemic Shelter

As veterans of extreme weather coverage and robust remote production, The Weather Channel was ready for the storm the coronavirus brought to the industry. Network President Tom O’Brien says little has been upended by the pandemic, though the channel is now programming more science lessons for families sheltering at home.

Barbara Bekkedahl Named Weather Ch. President Of Ad Sales

Entertainment Studios has appointed Barbara Bekkedahl president of advertising sales for The Weather Group media portfolio. Bekkedahl has been with Weather Group since 2016. Entertainment Studios purchased The Weather Group/The Weather Channel in March 2018. Bekkedahl will oversee all advertising sales, advertising solutions, and advertising partnerships for The Weather Group media portfolio. Bekkedahl will work collaboratively with President of Advertising Sales for Entertainment Studios […]

Jordan Steele Named Weekday Host Of Quibi’s ‘Weather Today’

The Weather Channel announced today that meteorologist Jordan Steele will be the weekday host for Quibi’s new show, Weather Today. Weather Today will join Quibi’s Daily Essentials category of programming, launching on April 6. For more than a decade, Steele has held strong meteorologist and host positions for a variety of TV stations and brings […]

Weather Ch. To Talk Environment With Dems

The Weather Channel will discuss environmental justice with several 2020 candidates as the second part of its 2020: Race to Save the Planet special. Conversations with Democratic presidential candidates Sen. Amy Klobuchar, former New York City Mayor Michael Bloomberg and businessmen Andrew Yang and Tom Steyer will be featured.

Zero Density Partners With The Weather Channel

Zero Density Partners With The Weather Channel Zero Density will provide its cutting-edge virtual studio and augmented reality technology for The Weather Channel’s Immersive Mixed Reality presentations that use the latest technology to create awareness among its audiences with visually-striking disaster scenarios. Zero Density said its hyper-realistic graphic renderings and Hollywood-level visual effects “will communicate […]

Weather Channel Wades Into Climate Debate

The hour-long special, scheduled to debut Nov. 7, interviews candidates at various sites chosen to illustrate the impact of climate change. Sen. Bernie Sanders, for example, speaks at the site of a devastating California wildfire and Sen. Kamala Harris along a flood-prone area of the Mississippi River.

Quibi And The Weather Channel Partner For Daily Programming

TVN’S MEDIA JOBS

Openings At National News, Weather Networks

NewsNet and The Weather Channel have openings for a news reporter/anchor and finance manager at their respective locations in Michigan and Georgia.

Weather Channel Preps Viewers For Dorian With Immersive Mixed Reality Tech

Verizon Fios Adding The Weather Channel

Beginning June 24, The Weather Channel will retirn to Verizon Fios TV customers on ch. 611. It will also become available via the Fios TV app later this fall. The Weather Channel was dropped by Verizon in 2015. “We are happy to bring Fios TV customers another trusted resource for weather information with the addition […]

Could The Weather Ch. Threaten Local News?

The network’s Local Now streaming service A tech-driven spinoff delivers a customized local news feed for each of Local Now’s 25 premium markets, putting pressure on traditional TV newsrooms to reassess how best to serve and keep their viewers, not to mention attract new ones.

Weather Ch. Promotes Nora Zimmett To Chief Content Officer

Entertainment Studios today appointed Nora Zimmett to chief content officer and EVP, overseeing live and original programming for The Weather Channel, as well as its storm coverage. She will continue to report to Tom O’Brien, president of Weather Group and EVP of Allen Media. In addition to continuing to drive the editorial and creative direction of The Weather Channel, Zimmett […]

Woman Sues Weather Channel Over Storm Chaser Son’s Death

DALLAS (AP) — A mother is suing The Weather Channel for $125 million over the death of her son, who was killed in a crash with storm chasers who worked for the cable network. Karen Di Piazza alleges Kelley Williamson and Randall Yarnall, who had a show called “Storm Wranglers,” ran a stop sign on […]

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Weather Channel Mixes Reality To Enhance Storytelling

Tom O’Brien Named Weather Channel Chief

The former Nexstar and NBC executive will also hold the title of executive vice president of Allen Media, the parent company of Entertainment Studios and The Weather Channel.

Weather Ch. Boosts Bottom Line For New Owner

The Weather Channel is a locomotive in Entertainment Studios’ portfolio of businesses generating sizable cash-flow profit, enlarging entrée to advertisers because of its heft and, in what is often unappreciated by outsiders, serving as a media-technology engine. To keep the Weather Channel cable network relevant in an era when information is readily available online and via personal devices, the linear basic cable network jazzes up its presentation with flashy media tech.

L.A. Sues Weather Ch. For Selling App Users’ Data

City Attorney Michael Feuer said Friday that users of the popular app are misled to think their location data will only be used for personalized forecasts and alerts.

Local Now Upgrades In 25 Markets, Adds New Series

The Weather Channel-owned streaming service Local Now has upgraded its experience for users in 25 U.S. markets, adding more in-depth analysis, more localized content and new exclusive segments hosted by a variety of talent, including Sasha Rionda, Local Now’s first dedicated host. The markets with an upgraded experience for users: Atlanta, Austin, Baltimore, Boston, Charlotte, […]

Political Advertisers Flock To Weather Channel

When a hurricane hits, atmospheric pressure drops — but political television commercials on The Weather Channel spike. The number of campaigns and outside groups airing political commercials on The Weather Channel has risen dramatically this week as Hurricane Florence bears down on the Carolina coast, according to a top media research company that keeps tabs on cable advertising.

Weather Channel COO Freddy Flaxman Leaves

Weather Channel Expands Live Coverage After Sale

Byron Allen Buys Weather Channel For $300M

The purchase of the No. 1 weather news network is the latest acquisition by Allen’s Entertainment Studios. The price is estimated at $300 million.

Weather Channel Founder John Coleman Dies

John Coleman co-founded The Weather Channel and was the original meteorologist on ABC’s Good Morning America during a six-decade broadcasting career but who later drew people’s anger for his open skepticism about climate change being man-made, has died. He was 83.

Tegna, Weather Ch. Join On Eclipse Coverage

As part of the collaboration with The Weather Channel for its “Chasing Eclipse 2017” live stream, special coverage from Tegna’s six solar eclipse communities will be featured on weather.com, on The Weather Channel app and across social media. The station group will also partner with Facebook for the #EclipseLive Facebook Live stream.

David Clark Leaving Weather Ch. For Comcast

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Marvin Renaud Joins The Weather Channel

Sam Champion Calls It Quits At The Weather Ch.

Sinclair Said Eyeing Buying Weather Channel

The Wall Street Journal‘s Joe Flint reports Sinclair Broadcast Group has expressed interest in acquiring the Weather Channel’s TV operations from private-equity firms Bain Capital LLC and Blackstone Group LP, and Comcast Corp.’s NBCUniversal. The sources say the deal could be valued at about $100 million. WSJ subscribers can read the full story here.

Weather Ch. Tops Harris TV News Brand Poll

The Weather Channel has been named the 2016 Harris Poll EquiTrend TV News brand of the Year for the sixth consecutive year. The Weather Channel received the highest equity score among a subset of brands evaluated in the TV News Category. “We’re honored to be named the highest ranked TV News brand for the sixth year in […]

DMA 37: GREENVILLE-SPARTANBURG, SC-ASHEVILLE, NC

Hearst TVs, Weather Ch. In Symbiotic Ad Deal

The Weather Channel provides weather-related, lifestyle content to the Hearst stations websites. But the one part of the partnership that especially benefits local advertisers is the ability for them to target audiences on The Weather Chanel’s website.

Weather Channel Picks Patriot Media As Sales Rep

Patriot Media Group, a division of U.S. International Media, has been appointed as the sales representative for The Weather Channel’s Closed Captioning sponsorships. “We are excited to partner with Patriot Media Group and Caption Colorado to bring the best in class captioning services to The Weather Channel,” said Jeremy Jones, director of television products for […]

DMA 37: GREENVILLE, SC

WYFF, Weather Channel Team In Partnership

Hearst-owned NBC affiliate WYFF Greenville, S.C. (DMA 37), and The Weather Channel have formed an exclusive local partnership to provide audiences expanded local, regional and national weather information. The partnership will enable WYFF to offer its advertisers the ability to target the large user base of The Weather Channel online and in the company’s ubiquitous […]

Weather Channel Launches TV Everywhere

It’s now available via live streaming online to most TV subscribers, and able to deliver critical live coverage online during severe weather events.

Vivian Brown Out At The Weather Channel

Former Dish Exec Takes Over At Weather Ch.

The Weather Co. is shaking up its management ranks and bringing in former Dish Network executive Dave Shull to operate a “newly formed, fully integrated division” called The Weather Channel Television Group. Shull will oversee programming, distribution, broadcast operations, video technology and addressable TV advertising platforms. He’ll report to David Kenny, Weather Co. chairman-CEO. David Clark, president of The Weather Channel, and other execs will report to Shull.

Two Stations Among IRE Award Winners

The annual IRE Awards recognize outstanding investigative work and help identify the techniques and resources used to complete each story. This year’s winners included WVUE New Orleans and KHOU Houston. Other TV winners included Telemundo, The Weather Channel and PBS Frontline.

Weather Channel Names David Jaye CMO

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The Weather Channel Goes Biblical For Easter