Byron Allen, founder, chairman and CEO of Allen Media Group and The Weather Group, will continue his crusade to win equity and inclusion for Black-owned media in the world of advertising by headlining the first Black-Owned Media Upfront. The event, set for May 11 and 12 from noon to 2:30 p.m. ET, will turn a spotlight on the programming and audiences of his companies and others involved in the movement. Register here to participate.
Station groups can capitalize on shifts in the mobile advertising landscape by building in a subscription revenue stream, according to executives from The Weather Company, who will appear on a TVNewsCheck webinar on April 27 at 3 p.m. ET. The event will examine how the Max Mobile white label app that many broadcasters offer their followers can use artificial intelligence to invite, at just the right time based on user behavior, an upgrade to premium. Join us by registering here.
TV stations can rapidly increase digital video views — and advertising impressions — by adding automated tools that enable meteorologists to easily produce mobile friendly forecasts and schedule them to appear throughout the day, according to a Fireside Chat that took place during TV2025: Monetizing the Future. One TV station expanded mobile video views from 3,000-4,000 per month to 80,000-90,000 per month just 30 days after implementing Max Engage. Newer tools like Weather Insight use AI to target weather to users’ exact location.
Univision Network Chief Meteorologist Albert Martinez will join HellerWeather’s Tim Heller and The Weather Company’s Mike Convey for a TVNewsCheck webinar focused on elevating local TV weather segments to more effectively compete with digital platforms. Key to their strategy: storytelling with augmented reality. Register here.
Designed to respond to breaking weather alerts, the “One Click Play-to-Air” interface is designed to accelerate broadcast production workflows and give broadcasters access to improved on-air tools and resources for expedited weather data analysis and presentation.
While consumers with GPS-enabled smartphones expect real-time weather reports down to the street-corner level, station meteorologists say it’s not that simple. Most of what one gets from apps is just model data that hasn’t been subject to human interpretation. Sifting through the various models and presenting a forecast that incorporates local knowledge is where station meteorologists excel. “The local knowledge that experienced meteorologists can lend to the product is invaluable,” says Justin Keifer, chief meteorologist at WMBB Panama City, Fla.
Newly available data from the GOES-16 weather satellite and other weather sources are making new data management strategies essential for meteorologists to get at what they need to make their predictions. Vendors have responded with various approaches each aimed at helping meteorologists separate the wheat from the chaff. Above KATU Portland, Ore., alerts viewers. (Baron Services photo)
Technology from many of the vendors stations rely on to keep viewers informed of changing weather conditions is being used to provide commuters with relevant traffic data on their mobile devices and TVs.