Designed to respond to breaking weather alerts, the “One Click Play-to-Air” interface is designed to accelerate broadcast production workflows and give broadcasters access to improved on-air tools and resources for expedited weather data analysis and presentation.
While consumers with GPS-enabled smartphones expect real-time weather reports down to the street-corner level, station meteorologists say it’s not that simple. Most of what one gets from apps is just model data that hasn’t been subject to human interpretation. Sifting through the various models and presenting a forecast that incorporates local knowledge is where station meteorologists excel. “The local knowledge that experienced meteorologists can lend to the product is invaluable,” says Justin Keifer, chief meteorologist at WMBB Panama City, Fla.
Newly available data from the GOES-16 weather satellite and other weather sources are making new data management strategies essential for meteorologists to get at what they need to make their predictions. Vendors have responded with various approaches each aimed at helping meteorologists separate the wheat from the chaff. Above KATU Portland, Ore., alerts viewers. (Baron Services photo)
Technology from many of the vendors stations rely on to keep viewers informed of changing weather conditions is being used to provide commuters with relevant traffic data on their mobile devices and TVs.